The COVID-19 Consumer Pulse Research Accenture’s COVID-19 Consumer Pulse Research is monitoring the changing attitudes, behaviorsand habits of consumers worldwide as they adapt to a new reality during the COVID-19 outbreak, and which of these changes are likely to have a lasting impact once the crisis is over. th nd The seventh wave of this survey was conducted from June 16 -22 and includes 8,852 consumers in 20 markets around the globe. This has been complemented by a number of digital ethnographic studies: rd th • Accenture COVID-19 Food Study: 30 consumers in the US completed April 3 –8 th th • Accenture Research COVID-19 CG&S Human Perspectives: 15 consumers in China, Mexico, Spain, and the US conducted 27 April – 8 May, • Accenture COVID-19 Qualitative Consumer Research, conducted by Happen: 60 consumers across China, Brazil, USA, Germany and Italy, 26-29th May Australia Austria Brazil Canada Chile China France Germany India Indonesia Italy Japan Mexico Russia KSA Singapore S. Korea Spain Sweden Switzerland UAE UK US N = 405 ** 413 406 412 616 415 409 405 411 620 409 ** 415 406 ** 425 409 422 406 412 420 616 Wave Seven Continuing 70+ Lockdown normal 18–24 4% routines 9% 15% Continuing 56–69 normal 14% 31% routines Social Working from home Work Age 19% 25–31 situation 51% situation* 49% 40–55 23% Social 57% 9% distancing Self-isolating 21% 32–39 th nd * Of those employed Source: Accenture COVID-19 Consumer Pulse Research, conducted 16 –22 June. **Excluded in Wave 7. 31