The 20 markets were split into two types based on the stage of outbreak at time of fielding Markets were grouped into two stages of the COVID-19 outbreak. The classification took into account the time since first 100 cases were diagnosed in each country, the weekly increase of new cases and the lifting of government restrictions. Advancing Stabilizing • Brazil • Australia • Chile • Canada • India • China • Indonesia • France • Russia • Germany • Saudi • Italy Arabia • Japan • Sweden • South Korea • UK • Spain • US • Switzerland • UAE Source: Accenture Research analysis of data from Johns Hopkins University, Centerfor Systems Science and Engineering Coronavirus Resource Center. 32
COVID-19: How is the Retail Consumer Changing? Page 31