Consumers are cost conscious, increasing purchases of mid-range and budget brands Purchasing changes during the pandemic 35% Net* of consumers say their Budget Brands 11% 29% 18% income has declined due to the outbreak. Mid-Range Brands 10% 19% 9% 54% of consumers are Premium Brands 42% 12% -29% shopping more cost consciously and likely to continue doing so. Decreasing purchases Same as before Increasing purchases th nd Source: Accenture COVID-19 Consumer Pulse Research, conducted 16 -22 June. Source: Accenture COVID-19 Consumer Pulse Research, th nd conducted 16 -22 June. 20 *Net purchases measured as the % of consumers increasing purchasing, less the % of consumers decreasing purchasing of these brand types, vs. their purchasing habits in the prior two weeks.