Consumers are forced to face their own consumption causing many to reconsider their purchases accordingly s Face-to-face with waste Re-evaluating needs it 72% ed b g a 61% n h a g h in e cp o’vop h h w s eir % h t Now you’re at home all day, It’s been a moment to Limiting Making more “ “ food waste environmentally you see how much you’re pause and re-evaluate friendly, sustainable or ethical purchases using and the garbage what’s important. I’m e u k you’re producing. You start realising that I need a lot, in t ea on r to rethink what you need. lot less than I thought. b o ct t ou Female, 40-55, US Female, 56-69, US - y t el s ik o l p % 90% 89% th th th nd Source: Accenture COVID-19 Qualitative Consumer Research, conducted by Happen 26 –27 May, Accenture COVID-19 Food Study, Accenture COVID-19 Consumer Research, 16 -22 June. 19