Full Report The Future A Reforming Industr An industr under pressure If high ƒerformance has historically been Figure 3 achieved through multiƒle routes, …hich Pressures ‘acing ­he Investment Banking Industry of these remain viable as the industry reforms‹ Many banks are struggling to ensure they can tackle the immediate Increasing Expectations t…in concerns of regulatory comƒliance and cost cuttingŒ Ho…ever, as they seek egulator lient Shareholder to achieve high ƒerformance, banks need to move beyond this minimum and + address all of the ƒressuresŒ ­he challenge Unprecedented Market Pressures is a significant one, but it is not insurmountable, and to the right …e set Economic Political echnological out a frame…ork that allo…s eŽecutives to consider the full array of ƒressures + they are facing and understand the key Long-term Global Shifts characteristics that …ill shaƒe the industry as it reformsŒ –see figure 3— onsumer orporate Geo-Political Source Accenture Research “ This is certainl the most comprehensive reform since the €3”sˆ” –Ben Bernanke on financial regulation‡ hairman of the Federal Reserve‡ ¢une 2”€€— 