Full ReportFull Report Figure  nderstanding Ho­ to Build Industry ˆalue hainHigh Performance Business models to sta ahead in tur‚ulent times As ‚anks face up to this uncertain This ­ill necessitate a change in mindset can support a ‚ank on its ­a to high environment‡ developing an effective for ‚anks historicall used to plaing in all performance‡ each representing a different strateg is challengingˆ Ho­ever‡ market markets‡ to taking risks‡ enamoured ‚ discipline of investment ‚ankingˆ These dislocation ­ill ‚ring opportunities for novel‡ comple‘ products and‡ at times models detail the management choices that those a‚le to look ‚eond the short’ putting the interests of the client secondˆ ‚anks need to make and the conseŒuences term concernsˆ The first step in this The “strategic tourism” that man ­ere of these decisions‡ ­hich‡ ­hen effectivel ™ourne is a detailed evaluation of the guilt of is no longer sustaina‚leˆ co’ordinated‡ generate positive feed‚ack € portfolio of ‚usiness lines in ­hich the Importantl‡ ‚anks must put their clients’ loopsˆ An understanding of these features ‚ank operatesˆ As outlined a‚ove‡ agenda at the centre of this e‘ercise‡ to and ho­ the interact is crucial to sluggish gro­th‡ reduced profita‚ilit ensure relevance in an intensel competitive developing a competitive advantageˆ and increasing constraints on capital marketˆ The must then diligentl focus on Additionall‡ Accenture’s in depth ‘Scales mean that man ‚usiness lines ­ill sustaining a competitive advantage in their of „aster’ outline the ‚asic‡ competitive struggle to generate returns greater chosen markets and patientl develop the and market leading characteristics of each than their cost of capitalˆ This calls for supporting capa‚ilities reŒuired to ­inˆ of the features of the models across all ‚anks to ™ustif the areas in ­hich the Based on our research and our e‘perience functions of an investment ‚ank‡ ­hich operate and concentrate on those in ­ith leading investment ‚anks‡ ­e have helps to ‚uild a detailed understanding ­hich the can feasi‚l competeˆ identified five distinct ‚usiness models that of ho­ to develop ­inning propositionˆ € This frame­ork is adapted from ‘From Strateg to Business „odels and to Tactics’‡ asadesus’„asanell and Ricart‡ pu‚ˆ IšSš Business School ‹orking Paper‡ “ovˆ 2”” €€