OPPORTUNITY A DATA-DRIVEN, AI-POWERED PATH TO NEW GROWTH Intelligent technologies, like artificial intelligence (AI) Companies will and machine learning, are providing companies with develop a powerful a new capability to harness the power of their data new capability to and master this complexity. retain and expand their They can capture and process vast quantities of data customer base, reduce with great granularity in real time to meet individual costs, differentiate customer needs. AI will enable companies to become hyper-relevant with everything they do. And, it will competitively, and empower them to identify and deliver on countless drive new growth. new growth opportunities. THE INTEGRATION OF AI WILL HELP: Unify across • Diagnose – AI helps leaders rally around the consumer and functions and improve drive integrated efficacy by revealing how actions impact key performance performance indicators (KPIs) across the business, not only within each function. • Prescribe – Algorithmic recommendations have the capacity to “see” beyond interim improvements to predict innovative actions that meet end goals. Discover new • Understand – AI will provide granular insights about opportunities individual consumers by processing vast sets of structured for growth and unstructured data from 1st and 3rd party sources. • Target – AI helps identify micro-segments and priority demand spaces (e.g. new occasions, category sub- segments, and servicing opportunities) to develop new business models, and optimize product, pricing, promotion, and packaging practices. INTELLIGENT REVENUE GROWTH FOR B2B EMBEDDING AI TO REINVENT RELEVANCE 6