Digitize operations to • Automate – AI enables business process redesign by automating most manual, repeatable, and high-volume increase efficiency and unlock working capital activities. And, it learns and optimizes over time to drive ongoing improvements. • Unlock – By pushing more activities down to the execution layer, AI drives margin enhancement, and lowers the cost base to unlock capital for funding the digital business. • Empower – Employees can maximize their time and value by delegating executional tasks to AI, and focusing their energy on analytical and strategic initiatives related to innovation, and competitive differentiation. Create 1:1 hyper- • Sense – AI’s use of unstructured data (e.g. photos, video, relevant experiences audio, etc.) provides new consumer insights by identifying within an integrated individual needs based on their context. ecosystem • Comprehend – Natural language processing will help machines better infer what human communications are intended to convey. • Act – AI creates 1:1 relationships by building experiences in real time, including personalized recommendations, customization, promotions, and value-add services. • Learn – Machine learning enables continuous improvement by understanding and adapting to a consumer’s preferences, intentions, and behaviors across the ecosystem. Using AI to unify around the consumer and reinvent relevance, companies will develop a powerful new capability to retain and expand their customer base, reduce costs, differentiate competitively, and drive new growth. Furthermore, AI will help them set ever-increasing standards of performance by continuously optimizing interactions and transactions—creating a self-perpetuating path to growth. Explore how Accenture is helping clients reinvent relevance and unlock new growth opportunities. Visit www.accenture.com/ai-for-business-transformation INTELLIGENT REVENUE GROWTH FOR B2B EMBEDDING AI TO REINVENT RELEVANCE 7