Increase efficiency • Automate – AI learns from its interactions with customers. while unlocking As such, it identifies and delivers increasingly relevant working capital experiences, automates more activities than ever before, provides operational efficiency, and informs business process transformation. • Unlock – By pushing more activities down to the execution layer, AI drives margin enhancement and lowers costs to unlock capital for funding the digital business. • Empower – AI and automation can be scary concepts for employees, but they don’t have to be. These powerful tools enable employees to pivot from their manual tasks of today to lead high-value analytical and strategic initiatives related to innovation and competitive differentiation. Create hyper-relevant • Sense – AI’s use of unstructured data (e.g. photos, video, experiences to increase audio, etc.) increases insight by identifying individual engagement, reliability, needs based on their context. and loyalty • Comprehend – Natural language processing will help machines better infer what human communications are intended to convey. • Act – AI increases engagement by building personalized experiences in real time, including customized products, promotions, marketing, and value-added services. • Learn – Machine learning enables continuous improvement by understanding and adapting to an individual’s needs and desires. Using AI to unify around the consumer and reinvent relevance, companies will develop a powerful new capability to retain and expand their customer base, reduce costs, differentiate competitively, and drive new growth. Furthermore, AI will help them set ever-increasing standards of performance by continuously optimizing interactions and transactions—creating a self-perpetuating path to growth. Explore how Accenture is helping clients reinvent relevance and unlock new growth opportunities. Visit www.accenture.com/ai-for-business-transformation INTELLIGENT REVENUE GROWTH FOR B2C EMBEDDING AI TO REINVENT RELEVANCE 7