OPPORTUNITY A DATA-DRIVEN, AI-POWERED PATH TO NEW GROWTH AI will be central to enabling new growth. It will reveal integrated insights from data across products, Embracing AI across customers, and channels to inform better decision- the business can making across the enterprise. offer a potential It will empower employees, unleashing human ingenuity 30–50% increase and fueling innovation. And most importantly, it will help in enterprise businesses personalize and humanize every consumer 1 touchpoint at speed and scale. profitability. THE INTEGRATION OF AI WILL HELP: Unify across • Diagnose – AI helps leaders drive coordinated change functions and improve by revealing granular insights on how actions impact performance key performance indicators (KPIs) across the business, not only within each function. This creates operational efficiency and lays the groundwork for a seamless, omni-channel customer experience. • Prescribe – Algorithmic recommendations go beyond interim improvements to specific sub-functions (customers, channels, products) to help businesses meet end goals in a more integrated and impactful way. Discover new • Understand – AI will provide granular insights about individual opportunities consumers by processing vast sets of structured and for growth unstructured data from 1st and 3rd party sources. • Target – AI helps identify micro-segments and priority demand spaces (e.g. new occasions, category sub-segments, and servicing opportunities) to develop new business models and optimize product, pricing, promotion, and packaging practices. 1 Accenture IHP, AI and the future of growth. INTELLIGENT REVENUE GROWTH FOR B2C EMBEDDING AI TO REINVENT RELEVANCE 6