KEY TENSION BECOMING HYPER-RELEVANT WILL REQUIRE BREAKING DOWN SILOS But pursuing a single growth formula isn’t a quick change for big companies. It will require them to completely rethink how they work within and across business functions. They can no longer make decisions in silos, working Businesses need against discrete business metrics as opposed to to rethink how they customer outcomes. Domain expertise will have to work within and be augmented by data-driven insights, which reveal relationships across the silos leading to innovative across business growth strategies. In doing so, they will collapse functions. product development, sales, marketing, and service into a seamless continuum of value for the customer. And, they will establish a new foundation for sustainable growth. INTELLIGENT REVENUE GROWTH FOR B2C EMBEDDING AI TO REINVENT RELEVANCE 4