INSIGHT HYPER- RELEVANCE IS THE TICKET TO NEW GROWTH The digital disruptors and new entrants that are defining the future are unifying around the customer. That means they are pursuing a single growth formula where products, customers, channels, and servicing are combined and tailored in a seamless way for each customer. They deliver end-to-end customer experiences that are agile, real-time, and hyper-relevant to the individual. INTELLIGENT REVENUE GROWTH FOR B2C EMBEDDING AI TO REINVENT RELEVANCE 5