Re-Imagine Contextual and Analytical Models are now Figure 2: Customer Data Entity employed to help accommodate these new drivers and to help evolve and transform the Third-party Traditional Digital Master. These models associated with Information Golden Record the new Digital Master produce a golden profile by providing data insights directly Credit score Name Jane Doe to end users, supporting real-time decision Professional affiliations Address 1 Accenture Road making and leveraging digital data sources Memberships Dallas, TX 00000 Liens Phone 777-777-7777 to create a 360-degree view. So, the question Public records Age 36 then is, what is this golden profile, and how is it different from a golden record? Figure 2 represents a customer data Unstructured Unstructured entry used in a recent digital master data Internal Data External Data implementation that Accenture conducted for an insurance firm. The key objective was Call center conversations Conversations fraud prevention. The company already Point of sale data Reviews had the traditional golden record. Click stream Tweets/Blogs Network data Images and pictures Videos Copyright © 2019 Accenture. All rights reserved. Meet Your Digital Master 13