Figure 1: Contrast Between Golden Record and Golden Profile Golden Record Golden Profile Traditional MDM New Digital Master The asks (requirements) The asks (requirements) Identify missing or erroneous entries Expand to context and insights Validate addresses or phone numbers Provide data insights directly to end users Eliminate duplicate records Support real-time solutions with capabilities Cleanse names and addresses Accommodate big data sources Integrate multiple-point MDM solutions Create a 360-degree view from data The solution models The solution models Integration + Logical Models Contextual + Analytical Models Copyright © 2019 Accenture. All rights reserved. Meet Your Digital Master 12