Recall that the integration hub represents the highly deterministic golden record. In the new digital master data, it remains crucial as the sanitized and trusted “reference” data. It is a foundational set of data elements for the entity that increases confidence as digital data sources are introduced, matching and merging to form an expanded view of the data entity. Also recall that the requirements are evolving to be more real-time and granular. The IDF framework and the information hub can enable the polyglot storage and real-time processing and enrichment of data. It also helps ensure that the relevant analytical enrichment, AI and machine learning algorithms can be applied. Finally, contextual representation can provide the dynamic 360-degree view of the data entities. It is then important to drill down to understand what exactly these blocks or layers do. Meet Your Digital Master 23