This new digital master data conceptual Figure 5: High-Level Conceptual Digital MDM Architecture architecture consists of common services, Operational Application Analytical Application the IDF, an integration hub and an information hub as shown in Figure 5. Service Interface Layer These hubs represent the three logical data hubs that store master data in various stages of the pipeline process. Logical & Integration Hub Contextual & Analytical Hub In subsequent sections, these logical hubs will also reflect on the deployment options and architecture design options. Digital Data Hub (IDF) Transfer (Batch, Stream, Interactive) Sources Copyright © 2019 Accenture. All rights reserved. Meet Your Digital Master 22