Appendix Research methodology Survey demographics Throughout April and May 2022, we surveyed Revenue (in US dollars) 15 Industries 1,700 executives globally—72% C-level or equivalent—across 15 industries and 12 countries. We also conducted $1–1.9B 118 7% Banking 146 I 9% 27 in-depth interviews with executives across countries $2–2.9B 366 22% $3–5.9B 436 26% Consumer Goods & Services 137 I 8% and industries. $6–9.9B 238 14% Utilities 129 I 8% $10–19.9B 254 15% Communications & Media 128 I 8% 12 Countries $20–49.9B 190 11% $50B or more 98 6% Automotive 122 I 7% Australia 63 India 81 Oil & Gas 115 I 7% Brazil 37 Italy 59 Retail 115 I 7% Canada 99 Japan 210 High Tech 114 I 7% China 205 Spain 30 Industrial Equipment 114 I 7% France 54 United Kingdom 100 Life Sciences 110 I 6% Chemicals 106 I 6% ations Germany 170 United States 592 Software and Platforms 104 I 6% Roles (to nearest equivalent) Travel & Hospitality 104 I 6% C-level VP level Insurance 100 I 6% (or equivalent) (or equivalent) Healthcare 56 I 3% enting Enterprise Oper 72% 28% v ein R 34