Meet Me in the Metaverse #TechVision Consider this: Enterprises that deploy human-like will that reshape what we look for outside of it? a “Responsible Metaverse,” and the actions and Answering this – and acting on it – won’t be AI aren’t just reaping the benefits of automation, What does the world of work look like when choices they make today will set the standards easy; it’s a journey riddled with uncertainty well they are pioneering new forms of collaboration organizations become more distributed or for all that follow. outside the norms of what most companies are between humans and machines. Smart materials autonomous? How do we manage a supply comfortable with. But the chance to shape the and edge capabilities are transforming what chain that cuts through different physical worlds It leaves companies at a critical moment to next decade of business, to build new worlds, people expect from their physical environments. where some cities are smart and some are not? decide their path forward. These new frontiers and to explore the brand-new markets that Enterprises selling goods in a metaverse In many ways, the new worlds companies are of technology will redefine the entire context of these worlds create doesn’t come often. environment are delivering fundamentally starting to build have no history or legacy – no every business, shaping how they will operate different products, and what’s more, they are right way to do anything. This means immense and create value for decades to come. Those piloting new modes of commerce and creating opportunity, but also that companies pushing who shy away from the uncertainty ahead best practices for the future of the internet. these boundaries will be operating far ahead will soon find themselves operating in worlds Your future is All the companies building – and building of policy and regulation. others have defined – playing by someone else’s in – these new worlds are bringing ideas and rules. But bold companies will embrace the starting today, precedents to them, shaping how people will Enterprises will find themselves on the front uncertainty and wield it as opportunity. soon live, where businesses will find opportunity, lines of establishing trust and safety and defining are you ready and what it will mean to be a responsible the human experience in these new places. The simple truth is, there’s never enough time to business in these environments. Trust will be paramount to adoption of the new think about the future, but that won’t stop it from experiences leaders are beginning to build. happening. As the foundations of the Metaverse for it? For now, it may seem that the future we’re Considerations (and concerns) already held Continuum are constructed, early entrants rocketing toward holds more questions than today around privacy, bias, fairness, and human are staking out key positions and partnerships answers. How will companies conduct business impact are becoming far more acute as the while investing in the technology backbone that and sell products, and how will consumers buy line between people’s physical and digital lives will secure leadership in this new landscape. them in these new worlds? How will human further blurs. Enterprises that wish to lead in Inevitably, every executive will need to ask: interaction unfold in the metaverse, and how this space will shoulder the mantle of building What will my role be in this new continuum? Introduction // WebMe // Programmable World // The Unreal // Computing the Impossible 8