Meet Me in the Metaverse #TechVision Architecting Tomorrow’s Continuum, Today In 2021, Gucci created The Gucci Garden Experience to sell virtual products and sold a virtual-only digital twin of a Gucci purse for , a higher price than its real-world counterpart.56 A Travis Scott Fortnite concert had 27.7 million of change and start taking action today. unique attendees – far more than a typical Recall that 20 years ago many enterprises 7 concert venue can accommodate. And in the were wondering if they needed a presence last 12 months Decentraland – a user-owned on the web – a question that seems quaint Ethereum-based virtual world – saw 21,000 now that every public company has augmented real estate transactions worth $110 million.8 its sales, operations, or products with digital technology in some form. With the future on These are early signals of the Metaverse the horizon, we are hearing echoes of that Continuum, and a clear sign that enterprises question again: Is remote work here to stay? need to think about tomorrow’s business Do physical environments really need to be differently; it’s imperative they heed the call smart? Do I need to care about the metaverse? Introduction // WebMe // Programmable World // The Unreal // Computing the Impossible 9