TODAY: BUSINESS FUTURES | 50 CHALLENGES The imagination economy is likely to call for businesses in many sectors to reevaluate their strategies, business models and operations. Retail Manufacturing Workplaces As virtual reality becomes In manufacturing, shorter Workplaces may need to change their culture an increasingly acceptable product cycles enabled by and training procedures to support more virtual substitute for physical VR and AR may change collaboration and enable tasks to be performed experiences, such as business consumer expectations by less experienced employees, with the help of travel, tourism, entertainment and create pressure on all augmented reality instructions. Companies will events and mall shopping, businesses to keep up. There need to judge the pace at which they transition industries that rely on brick is significant uncertainty to virtual ways of working. Prematurely relying on and mortar may need to about how widespread use immersive technologies that are not yet sufficiently look for new sources of of XR could impact intellectual reliable could be as much of a mistake as trying to competitive advantage. One property and other legal and come to grips with the phenomenon too late in the possible result is changing regulatory issues. game. Employees and customers alike may also have patterns in real estate values. privacy concerns, as activities are easier to track in virtual than physical reality. Shifting more activities into virtual environments increases vulnerability to hacking, spoofing and outages in connectivity. THE WORLD OF REDESIGNING THTHEE I IMAMAGIGINANATIONTION THE AGE OF “TECHNO-POLITICS” LIFE E ECONOMYCONOMY (IN)SECURITY