TODAY: BUSINESS FUTURES | 49 ANALYSIS Virtual reality could transform the entertainment industry, In the next three to enabling live events, such as sports competitions and concerts, to be experienced remotely in a more immersive way, and with five years, the growing no capacity restrictions—everyone will be able to occupy the best penetration of immersive seat in the stadium. VR should also enable virtual tourism, creating technologies could an immersive, multi-sensory simulation of what it is like to visit fundamentally change famous landmarks and experience new cultures. Marriott Hotels how we interact with has been testing virtual reality experiences, enabling guests to experience immersive travel stories shot in destinations such as the world, blurring the the Andes or the streets of Beijing, by providing Samsung Gear boundaries between the VR headsets.25 real and the virtual in a The retail industry is also likely to be transformed by VR, since new imagination economy. shopping is already evolving into something akin to entertainment. Alibaba and eBay are among online retailers that have launched VR stores, and immersive technologies could offer consumers new ways to compare products and interact with samples.26 THE WORLD OF REDESIGNING THTHEE I IMAMAGIGINANATIONTION THE AGE OF “TECHNO-POLITICS” LIFE E ECONOMYCONOMY (IN)SECURITY