IMAGINING TOMORROW: BUSINESS FUTURES | 42 OCTOBER 1, 2023 While leaders struggle with those questions— or try to ignore them—companies are busily redesigning products and services to reflect the longer-lived society. Kelly Borislavov has a job lined up with one such firm, Oldr, a startup helping older people stay safe and connected. The company uses AI to simplify tasks, such as video calling and online shopping, and its apps can monitor everything from an elderly person’s activity around the home to transactions on their bank account, alerting family members to any unusual patterns. Better still for Borislavov, Oldr is taking a stand against workplace wearables. “It’s a perfect fit for me,” she says with a smile. “The founder is as skeptical as I am about AI-Taylorism. Yes, we can track how productivity increases, but not the unintended consequences.” Borislavov continues: “Does pervasive micro-tracking suppress creativity? Will personalized nootropics create addiction problems? My new boss likes that I value my privacy. She says that it helps me to understand the target market.” THE WORLD OF REDEREDESIGSIGNNIINNGG THE IMAGINATION THE AGE OF “TECHNO-POLITICS” LILIFEFE ECONOMY (IN)SECURITY