IMAGINING TOMORROW: BUSINESS FUTURES | 43 BUSINESS IMPLICATIONS What does this mean for your business? An intense focus Cognitive enhancement on quantification and offerings to employees productivity metrics could become a new could have countervailing dimension in competing effects on creativity for talent Transparency on the use New exclusions could of customer and employee emerge, giving rise to a data, and ways to safeguard class of “uninsurables” it, will become the subject of major public debate THE WORLD OF REDEREDESIGSIGNNIINNGG THE IMAGINATION THE AGE OF “TECHNO-POLITICS” LILIFEFE ECONOMY (IN)SECURITY