IMAGINING TOMORROW: BUSINESS FUTURES | 22 OCTOBER 1, 2023 France is not alone. “Populists everywhere have rebranded themselves, softening their image and broadening their appeal,” says T4E’s Mäkinen. The Accenture CEO survey “Rather than encouraging voters to blame immigrants for widening 2023 found that 83 percent inequality and the lack of stable, well-paid work, they are stirring up are actively reassessing their popular resentment against technology companies and big business.” geographic footprint, delaying They have also raised concerns about privacy and the manipulation or abandoning plans to enter of information: “La France au Travail won, in part, by exploiting public new markets. anger about the perceived attempts by social media platforms to tweak voters’ newsfeeds in ways that would nudge them to vote for more mainstream parties.” So far, the tide shows few signs of turning. The United States recently imposed punitive levies on 3D printers made by non-US-based companies. Meanwhile, new federal procurement regulations require bidding companies to disclose the percentage of workers who are 83% United States citizens in each of their locations. The impact on businesses has been profound. From connected cars to personalized healthcare, companies that built their strategies on global expansion are struggling to cope with higher operational and compliance costs. 83% THTHEE W WORLDORLD OF OF REDESIGNING THE IMAGINATION THE AGE OF ““TETECHCHNONO--PPOLOLIITTIICSCS”” LIFE ECONOMY (IN)SECURITY