IMAGINING TOMORROW: BUSINESS FUTURES | 23 OCTOBER 1, 2023 How should companies “Every multinational that wants to become a digital business now needs to be geopolitically savvy,” counsels Mäkinen. operate in a world “That means working with national governments to try to shape where more restrictions the environment within national borders, and forming new kinds of local relationships. Sometimes we find that the same are affecting data, service can be offered under different brands in diverse markets.” technology and people? Many companies are moving in this direction, a trend that has spawned a new buzzword: the GMDC—“globalized multi-domestic corporation,” as opposed to multinational. Many GMDCs are also embracing a phenomenon known as “radical transparency,” going above and beyond legal requirements to be open with data about their employees, supply chains and operations. But not everyone is convinced: One recent study found only modest evidence of recovering levels of public trust in the private sector. The survey also pointed to lower employee morale as workers become more aware of the earnings of their counterparts in other geographies. THTHEE W WORLDORLD OF OF REDESIGNING THE IMAGINATION THE AGE OF ““TETECHCHNONO--PPOLOLIITTIICSCS”” LIFE ECONOMY (IN)SECURITY