IMAGINING TOMORROW: BUSINESS FUTURES | 78 OCTOBER 1, 2023 Isn’t there also a feeling that Should governments be doing you can’t escape it? more on data security? KH: Exactly. So more and more, consumers KH: Have you seen the proposition on are looking for companies they feel they the California ballot, the one that makes can trust to minimize the chance of something it illegal to own a connected device without bad happening. Some incumbents are being adequate protection against malware? Hopefully caught by surprise by the rise of companies that’s a sign of legislation to come. But knee- that have put security at the center of their offer, jerk reactions to data nationalism from some rather than price or convenience; companies governments have actually complicated security, like ThingSafe, which manages all a household’s because those measures haven’t been well connected devices and the data generated. thought through. Ultimately, regulators will always struggle to keep up with fast-changing industries—that’s why I prefer our approach of starting a market-driven race to the top. THE WORLD OF REDESIGNING THE IMAGINATION TTHHE AE AGGE OE OFF “TECHNO-POLITICS” LIFE ECONOMY ((IINN))SESECUCURITRITYY