IMAGINING TOMORROW: BUSINESS FUTURES | 77 OCTOBER 1, 2023 And today it’s different? Most consumer surveys What else is worrying people? KH: Dramatically. Think of all the show that trust in a company’s KH: The growing sophistication of variables: fragmented geopolitical ability to secure their data phishing, for one thing. A few years competition, terrorist and criminal has become a top priority. ago, phishing e-mails would have networks, and ever-evolving ways What’s changed to make highly suspect story lines—“I’m to mount virtual attacks due to the that happen? the widow of the former Nigerian built-in security risks posed by lax KH: Some high-profile cases have defense minister”—and be riddled controls in current technologies. made people more conscious of with spelling errors. Now, scammers the value of their data, and the have got AI collating information consequences of being hacked. from various hacked sources Remember JagoBank last year? and are creating highly plausible, When its employee wellness service personalized spoofed messages was compromised, and people had like, “Hey, I’m at Sally’s. Can you text their most intimate medical details me the PayPal password so I can posted online? pay for the pizza?” THE WORLD OF REDESIGNING THE IMAGINATION TTHHE AE AGGE OE OFF “TECHNO-POLITICS” LIFE ECONOMY ((IINN))SESECUCURITRITYY