Games with 100 concurrent players take With customers all having different experiences, to enjoy the game and abandoning it altogether place across a dynamic map with ever-evolving it’s critical for enterprises to bake in the capability as their frustrations grew. By introducing AI features, where people can tailor their avatar’s to understand the quality of those experiences. companions of variable skill, the company gave appearance and clothes. The game also hosts Epic’s robust analytics practice shows how to look new players a chance to learn, explore, train multiple different experiences, including one where beyond just what the experience is today, to how and ultimately fall in love with the experience.47 a player competes with other players, another to transform constantly and improve over time. where players explore alongside their friends, and The company’s analytics pipeline streams The path laid by gaming companies like Epic is a version where the individual has command of the gigabytes of data to the cloud, leveraging tools not industry specific. Non-gaming enterprises are entire environment to create and construct maps. like Amazon Kinesis, Apache Spark and Tableau to already starting to take the lessons learned, and the capture (and make sense of) up to 40 GB of game technology built, to drive new value for customers. Fortnite is able to support these experiences data every minute. This data feeds into Epic’s multi- The architecture firm HOK uses Epic’s Unreal via Epic’s strong technology base: the game terabyte databases, which developers can use to Engine, a gaming engine to showcase interactive was built through Epic’s Unreal gaming engine understand key insights like customer satisfaction, designs to clients. The company uses the dynamic 46 and a wide variety of Amazon’s cloud services, behaviors and engagement. environment to give clients a more immersive look ultimately supporting a more than 100-fold growth at proposals, aggregating content from multiple 45 of players in just one year. Enterprises looking Finally, companies will have to strategically sources to introduce elements that make the 48 to co-create experiences at scale will need the on-board customers into these new experiences. world feel more real. Finnish airline Finnair has elasticity and scalability benefits cloud provides With such a wide range of possibilities, people can also used the Unreal Engine to build a digital twin 49 to allow for massive spikes of concurrent be at a loss for where to get started. Epic is using of the Helsinki Airport. The company used this customers. With its unique architecture, Epic AI to deliver sophisticated and tailored guidance precise rendering to build VR experiences, such can scale seamlessly to support, at times, to its customers. An October 2019 update to as situational awareness training for ground crews, more than eight million unique users. Fortnite included the introduction of AI-controlled and to familiarize airplane staff with cabin layouts bots to the game. The company discovered that and key functions. new players were being eliminated too quickly