Deep Dive As enterprises begin to build cooperative experiences, where customer choice is abundant and expected, they don’t have to start from scratch. Companies from every industry can apply the same technologies already used How Epic Games by leaders in the video game industry. Games have always relied on active participation to drive an experience. Early digital games had a starting point for is building a a player and a finite set of endings, but the player chose how to get there. Modern gaming companies are moving into multiplayer open-ended experiences like Minecraft and Fortnite, where players build and create with one another. platform for Games take the shape of an ongoing, ever-changing collaboration, and every session played is a unique, cooperative real-time social experience. Epic Games’ Fortnite is using Amazon Web Services’ (AWS) cloud services to support experiences like these at an unprecedented scale. With more than 200 million experiences players around the world, Fortnite is one of the world’s most popular video games, and the experience is full of choices.44
Tech Vision 2020 Interactive Report Page 37 Page 39