Building a foundation of trust Diffusing tech-clash begins with new models, but it’s imperative for companies to adopt a broader perspective. Disruptive technology opened the door for enterprises to take a deeper and more influential position in shaping the world. With impact that now resonates beyond customers and employees alone, every business must hold itself accountable for its role across society. Failure to acknowledge this growing impact will push people to reject even the best of intentions as trust becomes currency in an era where digital is everywhere.