Opportunities are knocking These new models represent new ways to unlock There are opportunities to reimagine models distrust around autonomous technology. value for both customers and enterprises alike. across all dimensions of technology. Microsoft Volvo and Perceptive Automata are working For instance, the Known Traveller Digital Identity is redesigning experiences and rethinking together to build safer autonomous vehicles by (KTDI) program, a World Economic Forum initiative interoperability models to meet customers’ new pairing computer vision with behavioral science to deliver a better travel experience by shifting expectations. The company announced its Xbox and neuroscience to understand the intention 19, 20, 21 the paradigm on how data is shared through One entertainment system would start supporting and awareness of pedestrians. By teaching 17 the ecosystem. The blockchain-based solution Amazon’s Alexa and Google Assistant—a departure autonomous vehicles about human intuition encrypts an individual traveler’s critical identity from the ecosystem playbook of the past, where and why people might act the way they do, data, like passport information, and stores it on the technology and standards were used to push the companies are making it safer for these 18 traveler’s own personal mobile device. With the customer choice in a particular direction. Rather, vehicles to operate on busy streets. old model, a traveler’s personal data is taken and Microsoft is respecting individual consumer’s stored by a different entity every time the person preferences and ecosystem choices, setting As a variety of technology models hit their goes through passport control, buys an airline themselves on a new path for success. breaking point, they herald a bigger shift that ticket or books a hotel room. With KTDI, the traveler enterprises in every industry must note: people alone can determine who gets what access and And with technologies increasingly able to will no longer be bystanders when it comes when—fundamentally placing the human at the have a physical impact in our lives, trust is among to technology. Whether it’s security standards center of the ecosystem. With data access being the important guiding lights in developing misaligned with today’s interconnected ecosystems, revoked when the transaction is completed, the new models of operation. Look at autonomous bad actors leveraging the content neutrality of system maximizes efficiency and mitigates security vehicles. These cars use a wide array of sensors social platforms to amplify misinformation, or risks for all parties. and AI to “see” the world around them, but government regulations that are years behind the people are already aware of close calls during technology itself, expectations are not being met test situations and, in one case, a pedestrian —and the resulting tech-clash demands action. fatality, giving rise to serious concerns and