Accelerate the innovation engine Enterprises are also finding that the combination with digitized animals, in which the filmmakers could of digital technologies and scientific advancements roam and film. The result became the ninth highest will let them tackle bigger challenges. Anheuser-Busch, grossing film of all time, feeding one of Disney’s core the largest user of rice in the United States, is partnering businesses, but the technology used to make it was with Indigo Agriculture, which leverages microbiology brand new—exposing an innovative potential path 17,18 and data-driven analytics to make agriculture more forward for the company. 15,16 sustainable and profitable. Indigo’s scientists study bacteria and fungi that allow plants to thrive in harsh Discovering these connections and building a company’s environments, and develop them into seed coats, which innovation DNA is about more than checking a box for protect crops from extreme temperatures, water scarcity each of the three categories of innovation. Leaders will and more. The company also offers data-driven decision- use them to turn the enterprise on its head, becoming an making support to optimize regenerative agricultural engine for constant innovation. Well-executed strategies practices and improve farm margins. By partnering will not only explore and combine the different blocks, with Anheuser-Busch, Indigo is offering growers both but also accelerate the discovery process by forging the incentive and the means to commercially produce new partnerships, fueling experimentation and building sustainable rice. a culture and ecosystem that will drive those efforts into disruption at scale. Incorporating DARQ technologies into mature markets will also ground these tech explorations in reality. Across industries, leading companies are opening The 2019 live action The Lion King movie, for instance, dedicated spaces for exactly this—launching innovation was almost entirely shot in virtual reality (VR). Rather centers where researchers are tasked with exploring than building physical sets, each location in the movie how new technologies, or combinations of technologies, was created in a videogame-like virtual environment, can enhance their business.