In partnership with Accenture, Cisco and Hewlett Packard Not every business will have the resources to open a dedicated Enterprise, Walt Disney Studios opened StudioLAB, a tech hub innovation hub. But all can translate the attitude and mindset focused on using cutting-edge technologies to advance and of innovation hubs into their own strategies. Enterprises must 19 optimize the art of storytelling. All four companies are combining adopt ecosystem-based innovation strategies, be it through their expertise to come up with new ideas and develop new tools. venture-backed partnerships, academic research engagements They’re experimenting with 3D projection to create glasses-free or relationships with other companies. The problems, and VR, using drones to scout filming locations, building smart movie potential, of continuous innovation is an undertaking that few posters that recommend different movies to different viewers will successfully achieve on their own. and more.20 Innovation is evolving. Success in the future means Kraft-Heinz has also opened a technology-focused hub, constantly exploring what’s ahead, around and inside meant to fuel innovative ideas and digital growth. The company of the business. Leaders will seize opportunities through acquired Wellio, an AI food-tech startup in San Francisco to each of today’s innovation building blocks and form their kickstart the new lab, working on food-related digital solutions own unique innovation DNA. 21,22 for Kraft-Heinz customers. And Marriott has an innovation lab where researchers use a series of model hotel rooms to experiment with new technologies and different designs. Experimentation ranges from floor layouts, to desk size, to drones delivering cocktails.23 Innovation is evolving. Success in the future means constantly exploring what’s ahead, around and inside of the business.