Giving customers agency—the ability to make was available for just six hours. People swiped relevant choices that inform their experiences— to make choices and advance the plot, and will turn passive audiences into active participants, could then display those choices on their profiles, increase engagement and let businesses sidestep which provided an opportunity to match with many of the hurdles that are holding back other participants. On top of delivering a new, their customization initiatives. It will transform engaging and non-invasive way to connect and experience delivery from one-way streets to start conversations, time-boxing the experience dynamic and responsive collaborations. encouraged people to use the app at the same time, with the intention to help conversations Consider how the dating app Tinder is and matches move faster. increasing engagement and helping people connect with potential dates by introducing customized experiences into its platform. Rather than collecting more information and heightening behind-the-scenes customization efforts, the Giving customers agency—the ability company released a choose-your-own-adventure series, called “Swipe Night,” that required to make relevant choices that inform 14,15,16 participation. Each five-minute episode was their experiences—will turn passive released at 6pm local time on a Sunday night and audiences into active participants.