When it comes to the next generation of products something without constant updates, and 46 percent disrupting or distracting customers will also be driven by digital experiences, enterprises will need believe updates often bring new problems with them. critical—an outcome businesses are still striving to pay careful attention to the expectations of their For now, enterprises are somewhat off the mark with toward, as 45 percent of executives surveyed customers if they hope to succeed. this sentiment. Sixty-eight percent of enterprises believe updates occur with minimal disruption believe customers don’t mind, or even welcome, and inconvenience to their users. Today, according to the Accenture Technology Vision software updates to their organization’s connected 2020 survey, 49 percent of companies report that products and services. In the long run, enterprises will have to come more than half of their products and services require to terms with the fact that experience-driven products subsequent software updates after the initial purchase. To begin addressing customer expectations, are challenging the norms of product ownership. This number—and the speed at which new experiences businesses should take a proactive approach to Only 47 percent of executives believe that ownership are delivered—are expected to grow. Over the next transparency. Only 48 percent of businesses believe over their connected products and services is shared three years, 74 percent of companies expect more, they provide customers with detailed information with the customer or requires an ongoing customer or significantly more, updates to their organizations’ on new features or security of updates for connected relationship. Realigning the enterprise perspective products and services. products and services. Ensuring businesses aren’t with the new reality of ownership will be key to success in the next generation of products. While increased connected experiences are coming, customers remain concerned about the burden these frequent (or constant) updates introduce. Forty-seven percent of consumers believe software update cycles In the long run, enterprises will are increasingly becoming a burden on users to keep have to come to terms with the up to date on security patches, changes in functionality and new user interfaces. While consumers do see the fact that experience-driven need and benefit of certain updates—72 percent of consumers say they are highly tolerant of software products are challenging the updates that address security issues—sentiment norms of product ownership. splits when it comes to updates for features and functionality. Forty-seven percent just want to buy