Survey Stories Are customers and businesses divided on the future of products? 47% of consumers agree: Software update cycles are increasingly becoming a burden on users to keep up to date on security patches, changes in functionality, and need to learn new interfaces. Based on role technology plays in consumers’ lives: 54% 45% 39% 47% Technology plays a minor Technology plays a prominent Technology is ingrained Technology is so intertwined or modest role in my role in my day-to-day life. into almost all aspects with all aspects of my day- day-to-day life. of my day-to-day life. to-day life that I view it as an extension of myself. N=2,000 Global Consumers