Why Now? Experience-driven products Connectivity, intelligence and digital are redefining the relationship experiences define today’s newest products. between people and enterprises. Statista predicts that IoT-connected devices will reach 20 Customers are not only buying 75.44 billion by 2025, up from 30.73 billion in 2020. physical goods, but also opting In a 2018 Accenture survey of manufacturers, 98 percent of respondents reported they had already started integrating into an ongoing partnership AI in their products.21 with the companies managing The growth of AI-enabled IoT products—which often need those products. to process data and make decisions locally—is one of the key drivers of edge computing. IDC predicts that by 2022, But as more organizations seek to deliver edge computing will be included in more than 40 percent experience-driven products and engage of businesses’ cloud deployments, and a quarter of endpoint these new relationships, they are running devices and systems will use AI.22 up against new challenges, too.