Enterprises increasingly need to account for Experience-driven products and ongoing the other technology in people’s lives—or risk relationships with customers are letting turning them away. businesses collect more data than ever. But unaddressed concerns over privacy On average, US homes with a broadband connection own more and security are leaving customers wary. than 10 connected devices.23 A survey conducted by Consumers International and the Internet Seventy-five percent of customers intending to buy a connected Society found that 63 percent of people think connected devices device in the upcoming year state that an important factor in are ‘creepy,’ because of how they collect data, and 53 percent don’t their purchase decision will be the device’s ability to work well trust connected devices to handle their information respectfully or with other devices.24 26 protect their privacy. More than a quarter of people who did not already own smart devices said that security concerns are enough Digital workplace tools interrupt workers 13.9 times a day, to deter them from buying one. despite 86 percent of workers reporting they expect simplicity and ease of use from the tools they use.25 In Edelman’s 2018 Trust Barometer, 83 percent of global respondents believe that protecting people’s privacy and information is one of 27 a company’s most important responsibilities. In the first half of 2019, data breaches were up 54 percent year 28 over year. The number of records exposed went up 52 percent.