The I in Experience #TECHVISION2020 Decision Points To what extent does your business understand consumers’ trust (perceived or lack-thereof) in your business? ⎮Consider the risks and benefits ⎮Seek out opportunities to generate more customer associated with the business growing feedback. Build a holistic understanding of how its personalization strategy, and individuals experience your digital products or the methods used to generate services today. Use these insights to inform your those experiences. approach to designing future interactions. Technology Vision 2020 | accenture.com/technologyvision 13