1 2 3 The Dilemma of Smart Things 4 5 How is your business responding to the Decision changing nature of ownership with the products you sell? T raditional models of ownership are shifting as devices gain the capacity to significantly change Points their functionality. Evaluate your organization’s current ability to support a shared model of product ownership: everything from how customers are on-boarded, to how they are engaged with over time can present myriad new opportunities to build relationships with customers. But it requires changes across the organization. 38 Technology Vision for Insurance 2020 | We, the Post-Digital People