#TECHVISION2020 What is your company’s How are you creating long-term plan for products? maximally valuable products? A s the focus turns to selling continuous experiences, your company will need a different strategy D esign products to evolve and grow over time in response to customer usage and insights. Build a for the products that support those experiences. Explore ways of helping customers through this feedback loop by identifying what data would be necessary to understand your customers’ evolving transition to ensure long-term loyalty. needs. Develop the tools and platforms to capture that data. I dentify the biggest stakeholders in your ecosystem. This will include customers as well as app M ake future-focused design thinking a part of every product development process. Explore what developers or other device providers. Design a review process that will uncover what obstacles customers might want in five years and work backward to consider what sensors or technologies these stakeholders may face as software updates change the functionality, interoperability and might be necessary to support those ambitions. features of their products. H elp customers meet their sustainability goals. What can they do with aging hardware, and what expenses will they incur over time? Explore new strategies like developing a recycling and trade-in program or allowing people to repair devices themselves. Technology Vision for Insurance 2020 | We, the Post-Digital People 39