References 10. Insights were gathered through in-depth interviews with 17 CEOs and CHROs 14. See About the Research section for methodology of large, global organizations across North America, Europe, Latin America and APAC and spanning multiple industries, including: Travel, Life Sciences, Consumer 15. Accenture, Breaking Through to Innovation at Scale, 2023. Based on data from Goods & Services, Retail, Utilities, Banking, Energy, High Tech, Software & Accenture’s Art of AI Maturity survey of over 1,600 C-suite executives and data- Platforms, Oil & Gas. science leaders from the world’s largest organizations. https://www.accenture.com/us-en/insights/artificial-intelligence/ai-maturity- 11. Read more about Ferrero’s journey to drive growth here: and-transformation https://www.accenture.com/us-en/case-studies/consumer-goods-services/ ferrero-employee-engagement 12. Accenture. Care to Do Better, 2020. https://www.accenture.com/us-en/insights/future-workforce/employee-potential- talent-management-strategy 13. Strategic managed services are much more than traditional outsourcing. Instead, they are a next-level solution incorporating specialized skills and outcome-based results, delivering reinvention through gain-sharing agreements. Managed services are transformative, reduce risk and costs, and see suppliers become true partners in innovation. 36

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