(3) their work has purpose (4) they have marketable skills to pursue vibrant careers. Meeting these needs unlocks 2/3 of people’s potential at work and 12 offers a revenue boost upwards of 5% even in unstable economic times. Second, they must enable boundaryless collaboration, powered by data Reinvention can only happen when leaders break free of their silos—not just to find new ways to work together, but to explore new avenues for using data and technology to lead broader change. 17