Introduction Play #1 Play #2 Play #3 Play #4 Play #5 From: To: Growth potential:* Misaligned teams that De-siloed teams that more likely to achieve operate in silos and develop operate fluidly and fuel 28% the highest levels of organizational inertia organizational energy revenue growth more likely to achieve 23% the highest levels of profitability growth An incredible experience continuum is often most effective when paired with the fluid and agile operating practices that enable it. Solving the latter, however, can be challenging. Some executives may wonder which plagued their business first: intractable processes or overly rigid culture? Either way, the resulting inflexibility permeates everything the company does—and is notoriously hard to dislodge. In fact, it’s becoming more intractable: 88% of executives told us that their organizations became more risk averse because of the pandemic. Though adhering to routine can seem like the safer, more comfortable option, it opens companies to tremendous risk. In today’s world, the pressure of life forces demands constant pivoting, which makes that lack of adaptability a dangerous liability. * Based on our analysis of survey data from companies in our study that our model determined were focused on this play. The life centricity playbook 22