Introduction Play #1 Play #2 Play #3 Play #4 Play #5 Putting the plays into In an increasingly complex and rapidly changing world, life centricity offers an opportunity for businesses to action unlock lasting advantages that deliver new growth and relevance—even in the face of today’s unpredictable business environment. There is no single path to life centricity but focusing investments and leadership attention toward these plays can start companies on their way. Each one helps strengthen connections with customers and provides a new step toward meaningful, sustainable growth. The life centricity playbook 2525