Authors Baiju Shah Nevine El-Warraky Marvin Miranda Joshua Bellin Senior Managing Director Managing Director Senior Manager Senior Principal Chief Strategy Officer, Global Consumer Goods Lead, Global Executive Strategy Director, Thought Leadership Research Lead, Global Growth & Product Accenture Song Accenture Song Accenture Song Innovation Lead, Accenture Song Baiju is the Chief Strategy Officer Nevine is the Accenture Song Marvin is the Global Executive Josh oversees Accenture Song’s for Accenture Song, responsible Global Consumer Goods Lead and Strategy Director for Accenture thought leadership research for the global growth strategy. specializes in Growth Strategies, Song, responsible for pioneering initiatives and is a Senior Principal Throughout his career, Baiju has Digital Transformation, Commerce new strategic innovation. Marvin in Accenture Research. Over his traversed technology, strategy, Evolution & Marketing Operating thrives at the intersection of 16 years at Accenture, Josh has design and marketing. His specialty Models. Nevine has over 30 years business transformation, technology, worked to position Accenture on is combining these crafts to create marketing and consultancy experience, and marketing, using the power the leading edge of business insight new growth and relevance for having spent the first 10 years of her of brand thinking to transform and has helped clients understand people and for business. Baiju career as an operational marketer at businesses from the inside out. what it takes to win growth and also serves as a professor of Unilever working across categories and Marvin is based in New York. relevance in the next era of growth innovation at Northwestern geographies followed by a period at RB competition. Josh is based in Boston. University and is based in Chicago. running their Home portfolio in the UK. Nevine is based in London. The life centricity playbook 26