In the coming months, UK banks will play a pivotal role in moderating the economic damage caused by this crisis. While it is encouraging to see early response measures deployed at pace, COVID-19 also presents an opportunity for banks to accelerate their Beyond the immediate journey towards the “new normal”. opportunity for banks It is a long game, but with a clear plan, banks can emerge as to serve their leaders. They can show their customers the way through and customers and help beyond the crisis, demonstrating purpose-driven banking in action communities survive while being value-generating and operationally innovative. this crisis, the opportunity is to Now:Take control with a shift from reactive to proactive accelerate to the “new Next: Stabilise through efficiency and risk management normal”–a bank that while investing strategically to create and test new will be better for propositions customers, colleagues New Normal:Accelerate to the “new normal”, enabled by a and shareholders alike new estate that can operate at scale, a humans + machines workforce, and a continued commitment to put purpose at the heart of everything 22