Technology Vision 2023 | When Atoms meet Bits #TechVision In August 2022, Microsoft launched Microsoft Entra 50 These are only a fraction of including digital ID. Veri昀椀ed ID, a new product based on decentralized the initiatives underway, and the market for digital identity standards. The company’s vision is to build identity is expected to swell from $27.9 billion in 51 a new future for digital identity, where instead of 2022 to $70.7 billion by 2027. widely spreading identity data across countless apps and platforms, people and organizations can have Digital identity is ever evolving and notoriously greater trust in and control over what information challenging, but what these leaders have recognized 45, 46 And is a simple truth: Today’s identity efforts will directly is accessed, by whom, and for how long. already, proof of concepts and pilot programs are shape tomorrow’s most innovative businesses. underway with two universities, a healthcare system, What’s more, the entire C-suite needs to pay 47 and a government service. attention. While digital identity gives the illusion of being a technical challenge suited for the CIO’s or And other companies are also innovating in this CTO’s purview, the truth is it underpins many of our space. Early Warning Services and seven banks greatest business ambitions. including Capital One, Wells Fargo, Chase, and Bank of America launched Authentify —an identity Imagine what the next decade of your enterprise veri昀椀cation product that lets users log into their could look like. Does it include the metaverse, where online banks from participating websites and apps, people traverse a persistent digital environment streamlining the process for sharing sensitive for work, socialization, and recreation? Maybe 48 Apple has expanded its Wallet app, banking data. it involves the programmable world, where the moving beyond payment information to let users physical environment is threaded with technology store and share government-issued IDs like driver’s such that people can command their surroundings 49 And while not an example of innovation licenses. with a word or gesture. Or perhaps it entails the itself, the Bill & Melinda Gates Foundation committed growing intersection of science and technology, $200 million to digital public infrastructure projects, where possibilities like personalized medicine can be