Technology Vision 2023 | When Atoms meet Bits #T#TechVechVisionision the web—such as opting to use one’s credit score 93 While to leverage a “buy now, pay later” option. the solution is still in development, the underlying With digital identi takeaway is that one of the largest investment banks in the world, accustomed to having deep access to poised to be a customer data, is envisioning (and building!) a world deeper and more where customers decide what data businesses have seismic shi• than access to and when. GDPR, enterprises As we shift towards a consent- and value-based data need to start ecosystem, rather than the track and surveil one preparing with the that exists today, businesses need to be prepared same urgency. for disruptions to their data pipeline. Exploring tomorrow’s solutions will help enterprises navigate those disruptions, but the technology alone is only half the solution. Enterprise leaders need to be asking themselves: How will we gain—and earn the right to maintain—access to a person’s data, when they are the ones who own it?