Technology Vision 2023 | When Atoms meet Bits #TechVision 87 After three weeks the topics refresh, and no to comply. While data collection and use was parties. history of past topics is saved or stored. And if there largely a CIO activity before, GDPR requirements It is crucial that enterprise is skepticism around how much enterprises will drive for explaining how data was used, user control this trend forward, regulators aren’t far behind them. requirements, and downstream data sharing leaders understand the Gartner predicts that by 2024, 75% of the global quickly roped every part of the business into the 90 Failure to comply has been met in–ection point digital population will have its personal data covered under discussion. 88 identi is in right now. privacy regulations. with steep 昀椀nes—and not just to tech companies, 91 but to hotel chains and airlines as well. In short, Stated bluntly, by no choice of their own, enterprises GDPR changed the risk proposition, guardrails, and may no longer have access to the data they’re used requirements for how enterprises around the world to having. The third party and consumer data they use data—and subsequently, how they innovate. currently rely on is starting to disappear, and with With digital identity poised to be a deeper and more no preparation to rotate to the new models, the seismic shift than GDPR, enterprises need to start trickledown effect could be massive. It is crucial that preparing with the same urgency. In early 2021, Apple introduced a number of privacy enterprise leaders understand the in昀氀ection point changes to iOS that turned all third-party app digital identity is in right now: it is not just that new This is why experimenting with new forms of identity, tracking and data sharing into an opt-in experience; doors of opportunity are being opened, but many of digital wallets, and tokenization isn’t all about by 2022, on average only 25% of users opted-in to the old ones that enterprises rely and depend on are chasing upside—it’s about exploring and preparing 83, 84 And Google intends to kill cookie app tracking. starting to close. for the pivot tomorrow will require. Onyx, an identity 85 tracking in its Chrome browser. It’s new planned solution being developed by JPMorgan, for instance, system, called Topics, will categorize activity into 350 While these changes are often welcomed by could be used as a way to credential people across 86 Every week users’ 92 predetermined general “topics.” consumers, enterprises are understandably nervous. the metaverse, Web3, and decentralized 昀椀nance. top 昀椀ve “topics” plus an additional randomized sixth 69% of U.S. marketers believe the elimination of The solution will allow people to bind digital assets to topic will be calculated and stored by Chrome— third-party tracking will have a greater impact than a decentralized ID and then pick and choose which and only a random subset will be shared with third 89 And GDPR left businesses scrambling data they want to share to access services across GDPR.